Market highlight
Why invest in Athens, Georgia?
Stable demand drivers in a true college town
Athens is anchored by the University of Georgia and its flagship Bulldogs football program, attracting students, faculty, staff, and fans year-round. Beyond game days, UGA creates consistent housing demand from students, graduate programs, researchers, and support staff.
Two major hospitals and an expanding healthcare and life-sciences ecosystem add another layer of long-term demand. Medical professionals, traveling nurses, and healthcare support staff all need quality rental housing close to work.
- ✓UGA student and staff housing demand.
- ✓Hospitals and clinics driving year-round rental needs.
- ✓Growing businesses and logistics along Highway 316 and the Athens Loop.
Location advantages
Highway 316 is being upgraded to a limited-access freeway from I-85 to the Athens Loop, improving commute times and making Athens more attractive to employers and commuters. As access improves, rental demand spreads beyond core student neighborhoods into surrounding residential communities.
Investors benefit from a mix of single-family homes, small multi-family properties, and townhomes that serve both long-term tenants and medium-term renters such as traveling professionals.